Your dated web design and business strategies may be holding you back from loads of potential profit. Getting a technology makeover may just be what you and your business need to get back into the competition.
Research by the FSB (Federation of Small Businesses) suggests spending a minimum of about $4,000 to update your hardware can create a 35% profit increase in one year. Spending this amount or more on newer software showed 40% increases in earnings in the same amount of time as well. By investing more money in technology, you drive business efficiency and innovation, which gives you a better understanding of your customers and thus more profits. It’s estimated that billions are lost every year from data and file loss or theft, so avoid being a statistic by updating your computers and software. DataNumen offers the latest in file and data recovery software at different price points for all your back up needs, if for example you need Excel repair or to recover SQL.
Content & Media
A great place to begin is by hiring skilled writers to create rich and compelling content for your website and social media. Your social media content needs to focus on being engaging, while your website content needs to be short and precise while still attracting customers and explaining your business. Posting new content is imperative to growing your business; a business should post something at least twice a week on as many social media platforms as possible, the main ones being Facebook, Twitter, Google+, YouTube, Instagram, and Pinterest. Make sure to create media such as infographs or other pictures to go with your writing. Mint.com’s tip infograph spread like wildfire when it was released and caused the business to go from small start up to a million dollar net worth corporation almost overnight.
All this time spent on generating content could go to waste if you don’t have the right website and logo design. Make sure to hire a web designer who is familiar with the popular themes of today; what worked a decade ago, or even five years ago, won’t be as effective now. If you don’t want to hire a designer, WordPress has lots of clean options for website layouts. The current trend is to have one to three large sliders at the top of the page, and a very minimalist and easy to navigate design. Think how the iPod compared to other mp3 players when it came out; the look was sleek, sexy, and simple.
Compatibility and Video
Make sure your websites are compatible with all electronic devices such as iPads and smart phones. Forget Flash because it isn’t viewable on any mobile device. Videos are huge right now so make sure you have a video on your website that talks about your business or something related. You don’t have to spend thousands of dollars hiring a filmmaker, just grab a smart phone and hit record. Try to post new videos to YouTube at least once a month. Make them entertaining; people love watching funny and informative videos that will teach them something the most on YouTube.
Collaboration Software/Video Conferencing
Though they’ve been around for years, todays screen sharing programs are much better than before. They are less clunky, easier to use, and have more features. Have a client that wants to see how a project, video, or presentation is going? Share with them instantly and interactively with applications such as JoinMe.
Joining the bandwagon of the new media marketing era is important in order to be a successful business, but remember to provide quality and have a company message or story or you will be left in the dust.
Alan Chen is President and Chairman of DataNumen, Inc., which is the world leader in data recovery technologies, including outlook repair, sql recovery, word recovery and excel software products. For more information visit www.datanumen.com.