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Creating Marketing Emails in Outlook – Avoid including too many Images

When we look at the several forms of digital marketing in vogue today, email marketing still seems to be going strong. As opposed to other forms of digital marketing including social media advertising and search engine adverts, sending a marketing email is way cheaper. More importantly when you are looking at the B2B market, email marketing is an absolute must. Now the Outlook application is often used by scores of organizations including small businesses for sending out marketing emails. At...

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Tips to Create Effectual Marketing Emails in Outlook and Avoid Spam Filters

In an increasingly competitive business arena, it is a huge challenge to reach out to possible prospects in a cost effective manner. Given the scenario email marketing still remains one of the most favored mediums of outreach. While a lot of people use email marketing software, in case you are dealing in a B2B market, using Outlook for email outreach is a rather potent idea. As opposed to mass marketing emails, a business customer is most likely to be tapped with a customized email directed at...

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Tailor your Outlook Signature to Pursue your Marketing Goals

When you are looking to promote your business through every communication channel available with you, customizing the Outlook signature to include your marketing message seems like a logical choice. Most often than not, most marketers are happy to include a link to their website or product in the Outlook signature. However you need to make sure that your signature does not appear as out of place and the content you include in it makes sense for most recipients. So just putting a link may not be...

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