Easyvision: An Animated Logo Story

Color Scheme

The color scheme for this project will primarily consist of three main colors – blue, turquoise, and white. These colors were carefully chosen to create a sense of calmness and serenity while maintaining a modern and fresh aesthetic. Blue will be used as the main color to establish a soothing and tranquil environment, making users feel comfortable and at ease when interacting with the project.


The color blue symbolizes trust, stability, and intelligence. It has a calming effect on the mind and body, making it an ideal choice for the main color scheme of the project. Blue will be used in various elements such as backgrounds, headers, and buttons to create a sense of reliability and professionalism.


Turquoise is a refreshing and rejuvenating color that evokes feelings of tranquility and purity. It will be used as an accent color to add a pop of freshness and energy to the overall design. Turquoise will be incorporated in smaller elements like icons, borders, and highlights to create visual interest and break the monotony of a primarily blue color palette.


White represents purity, cleanliness, and simplicity. It will be used as a neutral background color to provide contrast and balance to the blue and turquoise elements. White will help to emphasize the other colors and ensure that the overall design remains clean, minimalist, and easy on the eyes.

Person hiking on a rocky mountain trail with backpack

2. Design Elements

The design of the logo will be centered around a human mouth shape, incorporating a camera lens inside. This unique combination symbolizes the concept of vision and clarity. The camera lens within the mouth will be capturing light, symbolizing the act of seeing and focusing on what’s important. Additionally, the design will showcase refracted light effects, highlighting the idea of clarity and insight.

By using a human mouth shape and a camera lens, the logo will convey the message of communication, perspective, and vision. The focus on light and refraction adds a dynamic element to the design, representing clarity and precision. Through this innovative and creative design, the logo will visually communicate the core values of the brand.

The overall aesthetic of the logo will be sleek and modern, with a touch of artistry to reflect creativity and innovation. The combination of elements within the design will create a visually engaging and memorable logo that effectively conveys the brand’s message of vision and clarity.

Colorful flowers in a spring garden

3. Animation

The animation for the Easyvision brand will be carefully crafted to capture the essence of the company. The camera lens will be the focal point of the animation, symbolizing the focus and attention to detail that Easyvision provides to its customers. As the animation begins, the camera lens will adjust, mimicking the action of focusing, to draw the viewer’s attention.

The use of light refractions in the animation will create a visually striking effect, adding a dynamic element to the scene. These refractions will become more prominent as the animation progresses, enhancing the overall visual appeal of the brand.

Integrating the name “Easyvision” seamlessly into the animation is crucial. The name will either fade in or slide into the scene, aligning perfectly with the logo’s theme. This seamless integration will reinforce brand recognition and leave a lasting impression on the audience.

Overall, the animation for Easyvision will be a key component in conveying the brand’s message and values. Through careful attention to detail and creative execution, the animation will effectively showcase Easyvision’s commitment to quality and customer satisfaction.

Blue and white ceramic vase with colorful flowers design

4. Duration

The duration of the entire animation has been carefully crafted to last for 3 seconds. This decision was made to ensure that the animation is quick and concise while still effectively conveying the essence of Easyvision.

By keeping the animation short and to the point, we are able to capture the attention of the audience and deliver our message in a clear and engaging manner. The 3-second duration is perfect for retaining the viewer’s interest while also allowing us to showcase the key aspects of Easyvision effectively.

Additionally, a shorter duration means that the animation can be easily shared on various platforms, including social media, websites, and presentations. This versatility allows us to reach a wider audience and make a lasting impression with our concise and impactful content.

Overall, the 3-second duration of the animation plays a crucial role in ensuring that Easyvision is effectively communicated to our target audience. It strikes the perfect balance between brevity and impact, making it a powerful tool for promoting our brand and reinforcing our key messages.

Beautiful beach sunset with colorful sky reflecting on water

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